The Type Hunter, Co.
Always On The Hunt


Passion. Expertise. Value-focused.


Born and conceived from a lifelong passion around the artforms of lettering and typography, The Type Hunter, Co. is an incubator for curating and preserving our typographic past to provide access to its history for future generations.  The studio, which is run by Chief Curator, Keith Tatum, has grown to become a connected network of passionate partners.  Keith continues to establish relationships with makers, craftspeople, brands, and technologist the World over.  Over the past 6 years, he has figured out how to transform his passionate hobby into his life's work.  The studio is headquartered in the Midwest in Powell, Ohio but extends reach to the ends of the planet. 

The core business continues to evolve to include unique services, events, and experiences that relate back to the core mission.  If you believe you have a related offering, please do not hesitate to discuss your venture.


Start our conversation

We at The Type Hunter, Co. know that finding partners to address your vision or project demands having the right minds. Precisely why we encourage you to reach out and explore the possibilities with us.





FOUNDER & Chief Curator

Keith Tatum

Keith grew up with exposure to lettering and sign writing and attended The Columbus College of Art and Design like his father. Despite losing the most influential and impactful person in his life in his early twenties, he feels connected today to him through the efforts and discoveries he continues to pursue around typography.  He has figured out how to turn his hobby into his life's work while building strong, creative daughters who may one day follow in his footsteps.  He leads the life of a multipotentialite and refuses to have a single pursuit, which is evident in his interests in art, technology, design, and all things vintage.



The Columbus College of Art & Design
BFA – Presidents List, 1994

Open to participating in groups that further The Type Hunter, Co. mission


Areas of Passion

• Curating, creating, and collecting typographic curiousities
• Design Thinking & Experience Design
• Structured ideation, visual thinking, and rapid prototyping
• Networking & exchanging value
• Father of twin daughters




OWNER & Chief Operations Officer

Julie Tatum

Julie gives back more than she takes.  She is passionately growing and overseeing operations for The Type Hunter, Co. and we're amazed at how she found time to read 102 books in 2017.  She's happy to recommend one as she reads all categories, even middle grade for her daughters.  We believe strong moms make for strong business leaders.



The Ohio State University
Masters of Pharmacy Management, 1997
Bachelor of Science in Pharmacy, 1995

Co-chair, committee treasurer, and volunteer with numerous educational groups in Powell, Ohio

Past committee member of The Columbus Mothers of Twins Club and recurring volunteer for Ronald McDonald House Charities of Central Ohio


Areas of Passion

• Voracious book reader
• Lover of history and supporter of local businesses
• Active volunteer and committee member
• Connoisseur of fine wines and chocolates
• Experimenting with cooking and unique recipes
• Mother of twin daughters




Business Strategist & Chief Marketing OFFICER

Jeff Ivany

Jeff Ivany is a dynamic leader and strategist with extensive experience in digital strategy, marketing, technology, and user experience. He has an impressive and successful track record of building and leading cross-functional teams, and delivering measurable results across multiple industries. 

Jeff's expansive areas of expertise include strategic marketing planning, user experience strategy, content marketing, analytics, usability testing, conversion rate optimization, client service, and business development.

In addition to his talents, he's also a lifelong friend of the Tatum family and has supported many of their ventures. 



Franklin University
Masters of Marketing, 2002

Currently V.P. of Experience, Digital Experience at Pillar Technology

Honorary Board Member of The Ohio Military Hall of Fame

Adjunct Professor at Franklin University


Areas of Interest

• Playing guitars and mandolins
• Experience Innovation & Customer Journeys
• Digital Marketing & Analytics
• Owner and founder of startups
• Unleasher of Potentials